Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

Any marketing that uses electronic devices to convey promotional messaging and measures its impact.

Key Takeaways

Digital marketing is the use of the internet to reach consumers.

Digital marketing is a broad field, including attracting customers via email, content marketing, search flatforms, social media, and more.

The importance of Digital marketing

Because digital marketing is so versatile, tractable, and scalable, it’s uniquely positioned to help you reach your business goals. Let’s take a look at some of the key ways digital marketing can benefit your business:

  1. Decreases costs: Traditional marketing tends to cost much more than digital tactics. When you focus on digital marketing, you can lower your costs while still driving impressive results.
  2. Drives online sales: Since digital marketing takes place online sales and conversions. If you want to sell products online, digital marketing is essential.
  3. Increases Revenue: Digital marketing campaigns can use both paid and organic strategies to drive revenue. No matter the size of your budget, digital marketing gives you the opportunity to boost your company’s bottom line.
  4. Targets with Precision: Digital marketing channels allow you to target users by demographics, interests, and even devices. That means you can connect with the right person at the right time, making the most of your marketing efforts.
  5. Expands Reach: No matter the size of your business, you need to expand your customer base continually. Digital marketing can reach customer across the nation and around the globe so you can expand to new markets and even trade globally.
  6. Builds brand Reputation: Whether your company is new or seasoned, it’s important to increase brand awareness continually. Digital campaigns can introduce your brand to relevant customers and help to establish a positive reputation with loyal customers.

Types of Digital Marketing

Search Engine Marketing (SEM)

SEM makes most programs like Google AdSense and Bing Ads to position ads on online search engine results pages.

Also, these promotions are typically placed above organic online search engine positions; and can be extremely reliable at attracting web traffic to a site.

SEM helps marketers put paid ads on the search engine result page. These paid ads look almost identical to organic search results in Google, except for an “Ad” label. They appear at the top of the search results- before any organic search-results giving you great visibility and instant brand awareness.

Search Engine Marketing is not meant to be a replacement for search engine results pages optimization. Marketers should always incorporate a bit of both to drive as much search traffic to their website as possible.

Content Marketing

Content marketing, even if it not marketing directly, is one of the most popular types of Digital Marketing. Whether it is blogs, videos, or attractive images, people love to spend time on online content. So, if you bring informative and fresh content that is of interest to your audience, you will end up creating your own loyal base of regular content consumers.

With any form of content, consistency is key. It takes all the time and effort, but in the long run, you will find that you have accumulated a loyal audience that trusts your brand.

SMM- Social Media Marketing

SMM is one of the categories of Digital Marketing that uses social media performance to promote a business. It is a great place where businesses can grow a network of potential customers. Every social media performs comes with its own type of audience. Depending on your target audience, you can choose your platforms to create our brand image.

SMM, as the name implies, is all about using the power of content on social media performs to market your business. Social Media networks have dominated the digital media over the last decade, attracting millions or eve billions of users across the globe. This makes them a valuable source of traffic.

The following are a few popular social media platforms.

Facebook

Twitter

Instagram

Snapchart

Tiktok

Linkedin

Pinterest

Emial Marketing

Email Marketing is a fantastic way to boost interest and awareness from potential clients that already like your business enough to join your mailing list.

A small digital marketer uses a variety of marketing channels to add leads to their email list. To build an email list, you need to create engaging content for your target customers so they can see the value of hearing what you have to say.

When you send out emails to the people on your email list, you need to write enticing subject lines and define the best line to send the emails.

The contents of your email can be:

General newsletter information from your business

New product or service announcement

Special event invitations

Coupons and special offers

Affiliate Marketing

When you do Affiliate Marketing, you don’t directly promote products or services. Instead, you incentivize other content creators (affiliates) to advertise your product. You give affiliates a unique link and whenever a reader clicks on it and makes a purchase, the content creator earns a commission.

Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay traffic but rather for conversions. The rates use usually higher but the risk on the side of the advertiser are limited since he only pays for conversations.

Affiliate Marketing is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.

Instant messaging Marketing

Instant messaging marketing is most often used to connect with friends and family, but it can also be used by business to connect with their market and not just to answer questions or fulfill orders but to promote themselves, too.

Marketing through instant messaging apps requires a slightly different approach to other types of online marketing tactics because of the one-on-one nature of chat. Ideally, you should personalize your messages, inspire action (i.e “Learn more”, Buy Now”, etc.), and most of all, keep it short and snappy.

Video Marketing

Video can be an extremely online marketing tool – that is, if you know how to do right. Considering that more than half of consumers want to see video content from their favorite brands, there’s no denying that necessity of incorporating videos into your digital marketing strategies.

Through video marketing, you can promote your business, increase traffic to your site, educate shoppers, encourage engagement, and even go viral.