Artificial Intelligence in simple words can be explained as “The machines having the capability of performing cognitive functions like learning and problem solving.”
Artificial Intelligence is already changing the way marketers implement their strategies. It can be defined as “The method of leveraging customer data and Artificial Intelligence concepts like Machine learning to anticipate your customers next move and improve the customer journey.”
The following five factors have transformed marketing with the induction of Artificial Intelligence.
1.Increased personalized Marketing:
Big Data doesn’t just give you an insight about customers and their behavior; it also lets you use the insights to personalize the marketing messages.
With personalization of products/services, conversion rates will improve significantly, and it won’t stop there only: you will be doing the prospective clients sending them the emails about the content they are more interested in and are more likely to respond.
As we all know business have been trying to evolve with segmentation continually, the scope even increases with the assistance of Artificial Intelligence.
2.More Efficient Lead- Gen:
Lead generation is one of the most important parts from the perspective of every organizations revenue model. Big data provides raw information, and with the help of Artificial Intelligence.
Although the technology to provide an Al-driven Lead-Gen platform to already there. But there is still scope for improvement in the integration of AI.
3.More Accurate Analytics:
Artificial Intelligence comes in handy while analyzing huge numbers and their relative importance in an accurate manner. It would have been less accurate and more time consuming if any human being Was performing the same task.
4.Automation in Sales and Marketing:
There are a lot of products of services where the potential customers don’t necessarily need to talk to a sales rep for the implementation of installation of products or rendering the services. The only factor in such cases is the delivery time and the price of a product /service.
Such scenarios are ideal for the use of Artificial Intelligence as there is not much need for human intervention. Artificial Intelligence can automate these processes fulfilling the time and cost criteria.
5. Reduced Overheads
According to a Demand base, only 26% of respondents were confident about the positive effects of AI in the business of marketing.
With the use of machines, the average time needed to perform the tasks is going to reduce. Hence, resulting in more accuracy and quality of the work reducing the overheads costs of an organization.
More importantly, it is not what AI is going to add is giving it. But what it is going to reduce is going to give AI the breakthrough it needs.
As Machines are replacing people in day-to-day tasks, humans can focus their time on getting more productive, efficient, and effective.
