Digital marketing is promoting of products and services over the Internet or any form of electronic media. Digital Marketing term was first used in the year 1993 were Archie is a very first internet search engine launched. The actions taken to achieve business goals through digital mode are called Digital Marketing Strategy. In this article I will share Seven Digital Marketing Strategies that will help to boost your business.
1.Blogging with Search Engine Optimization
Blogging isn’t writing about what you did today or even something nobler like an epiphany you had. Most of us just want to get more traffic, leads, and sales. We need to purposefully target problems that your target audience wants to solve. In the world of blogging, this whole process can be called keyword research. Let me show you clear-cut example on how keyword research works. In this example, let’s say you sell physical products like computer parts and accessories. What do you think future customers might be searching for in Google?. Probably questions like: Why is my computer so slow? How to build a computer? How to speed up a computer? These are all very real problems and people are looking for solutions. In fact, Renwil Keywords Explorer tells us that these exact search queries get tens of thousands of searches each month. Now, the best part about these specific queries is that you can help people solve their problems, while integrating products from your store in the content. “Why is my computer so slow” could come down to a hard drive, CPU, or ram problem. So help your readers diagnose the problem and offer product solutions within your post. “How to build a computer” would be a super easy plug for any computer components. The best thing about blogging for SEO is that once you rank, you’ll be getting free, consistent and passive traffic from Google.
2. Social Media Marketing
The first is to focus on just one social media channel when you’re just starting out. It takes time to build a following. But numbers aren’t everything. What you want is a loyal following. When you dip your toes into every possible social media network out there, your attention gets divided and the results get diluted. So which social media marketing channel do you choose?
That brings us to the second tip, which is to go where your target audience is and cater to the platform. If you have to choose a single social network, it is not about choosing the one with the most active users. It’s about understanding to the audience that it’s there and if it can serve the reason they’re there. You really need to think about why someone is logging into the specific social network. For example, people often go to YouTube to learn how to do something or to be entertained. But Facebook is different. Think about it. Have you ever logged onto Facebook, hoping that you would see an unboxing tutorial? Or better yet, have you ever opened your Facebook app hoping you would find a limited time offer that’s 97% off, only for the next 37 minutes? Probably not. People don’t check Facebook with credit card in hand. People like and share things that are useful, interesting, shocking, or funny. So if you’re going to try to bring people into your world, present your message as a story, a video, or anything else that’s likely to stand out from the endless supply of vain vacation photos. Pinterest on the other hand is primarily a social search engine where people can control what they want to search for. The primary intent of users on this platform is to get inspired, learn things, and plan to do things. So create content that satisfies your intent to be there. So if this is your audience, take advantage of a less competitive landscape from both an advertising and organic perspective.
3.Pay per Click (PPC)
Pay per Click is next digital marketing strategy on the list for today. When it comes to paid advertising, please do not throw your money blind into an ad network because you read that it was good. What works for one person won’t necessarily work for the next person. Instead, think about the ABCs of paid advertising. A is for audience, B is for budget and C is for commerciality. We’ve already covered the audience part. You want to engage on social networks where your target audience hangs out. Budget is the next one. Bloomberg reported that Google and Facebook own a combined 58% of the $111 billion dollar market. Now, the way ads work are usually based on auctions. The more advertisers there are, the more expensive it gets for you and I.
4. Email marketing
If you’ve ever looked into email marketing, then you’ve probably heard people claiming that “email is king.” But I promise you that once you get into it, you’ll quickly discover that it’s not as turnkey as online gurus make it sound. Email marketing is great. But first, you need traffic to get email subscribers. It also requires opt-in forms to turn a visitor into a subscriber. In my opinion, email is a great long play to build connection with your audience and even sell high ticket items. So my tip for you on email marketing is quite simple: First, focus on building your email list from day one. It’s important and you might as well collect emails from interested people from the start, even if it’s not a substantial list. But be realistic with your goals and as you build your audience, put more time into your email list and see how it can serve your business.
5. Ecommerce marketing
Nowadays growing an online store is a challenge for all online business owners. Adequate ecommerce marketing strategies can increase sales and attract a new customer base.
6. Video content
The next digital marketing strategy, which is to invest in video content, specifically on YouTube. YouTube is the second most visited search engine in existence. Video isn’t just the future. It’s the present. And the same principle of helping potential customers works for video too. When people go to video search engines like YouTube, they’re looking to find answers to their questions. For example, if you bought a so-called “new” iPhone X on eBay, you might search for “iPhone X unboxing” and see if all of the contents are in the box. So providing answers to viewer’s questions is most important. If you provide quality content your channel will grow faster which will help to grow your business as well
7. Forums and community boards
Community forums like Quora, Reddit, and Facebook are great promotion channels. But before you go off and start posting links to your product pages, there are a few things you need to understand. And these are all based around the unspoken rules of spam. First: don’t promote your products or services pages within these groups. The intent of users on these platforms is to learn. Not to be sold to directly. Instead, think of these networks as a place to share your expertise, build relationships and help others. Second: use links to your content sparingly. If you’re constantly posting links to your blog and have justified in your head that that this is non-promotional, then you’re most likely wrong. Links can be more appropriate based on the network you’re posting on. For example, Quora generally has longer answers, and linking to your content where it supports your point is a good idea. Facebook groups on the other hand are a different story.
Finally a good digital marketing strategy can bring good results. One has to choose right marketing strategy to promote business depending upon his business requirements. With these marketing efforts one can achieve increasing customer base to increase sales.
